EXPLORING FUTURES

HELPING BUSINESS BECOME FUTURE-FIT

TMRW is a strategic foresight consultancy for decision-makers facing uncertainty.

We help businesses become future-fit by combining futures research, strategic foresight, and real-world growth experience to identify what’s coming next and turn it into a competitive advantage.

DISCOVERY

HORIZON SCANNING

SENSE MAKING

STRATEGY

TRANSFORMATION

INNOVATION

Yellow wireframe sphere with grid lines, floating against a black background.

THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.

TMRW RESEARCH

Introducing the TMRW monthly scanning report

Trend reports and keynote presentations might offer some entertainment at a conference, but if good strategy is to be based on a proper analysis of the signals and drivers of change that are shaping the future of industries, you need to be able to rely on future research that’s grounded in academic rigour and tracked over a long enough timeline to surface useful patterns and shifts in the contextual environment.

The TMRW monthly scanning report, The Briefing, is the monthly business intelligence briefing for senior executives and decision makers who need to track risks and opportunities as they emerge and evolve.

TMRW MTHD

Diagram illustrating factors influencing decision-making about the future, with concentric circles labeled from 1 to 7: signals, trends, uncertainties, scenarios, opportunities & risks, choices, actions. The diagram prompts viewers to consider factors affecting the future and how to respond.
Diagram illustrating factors influencing decision-making about the future, with concentric circles labeled from 1 to 7: signals, trends, uncertainties, scenarios, opportunities & risks, choices, actions. The diagram prompts viewers to consider factors affecting the future and how to respond.

HORIZON SCANNING

The aim of scanning is to be a means of measuring the future, i.e., gathering knowledge about the future, to alert decision-makers to changes in the environment that may affect their organisations in time.

INNOVATION & tRANSFORMATION

The knowledge gathering cycle starts with broad feedback from existing customers and the wider world, which is gathered through customer surveys and research.

Information flows into the cycle, helping to create fertile ground for the generation of new ideas, shown at the bottom left of the diagram (not well codified, not widely shared).

A flowchart diagram with pink boxes and white text on a black background, illustrating a process from 'Sense Making' and 'Strategy' to 'Action' and 'Effective Innovation', involving loops like 'Thinking Loop' and 'Behavioural Loop', with axes labeled from low to high.
A flowchart diagram with pink boxes and white text on a black background, illustrating a process from 'Sense Making' and 'Strategy' to 'Action' and 'Effective Innovation', involving loops like 'Thinking Loop' and 'Behavioural Loop', with axes labeled from low to high.

TMRW STRATEGIC FORESIGHT OPERATING SYSTEM

A structured 12-week engagement designed to help leadership teams make sense of change & better long-term decisions under uncertainty.

TMRW TEAM

  • JON CHERRY

    FUTURIST

    Jon Cherry advises marketers on the emerging opportunities and threats they face and how to align and develop their organisations in response. With over 20 years of experience, clients value his straightforward approach to strategy, thorough futures research and integral sense-making methodologies. He has worked with organisations in the retail, financial services, pharmaceutical, medical, EdTech, packaging, software, and hospitality industries; and holds an MPhil Futures Studies (Stellenbosch University) degree. 

    Member of the Association of Professional Futurists (APF)

  • ANDREW FRANKS

    BUILDING FUTURE BRANDS

    Andrew has spent the last 25 years helping leading organisations and brands to innovate faster and smarter.  Whether via brand-led innovation, design thinking, strategy, creative content or performance marketing, he builds meaningful and sustainable brands for the future. He is the founder of TAG COLLECTIVE, with experience in building and scaling brands across the retail, lifestyle, fintech, technology, and consumer sectors. 

  • DEBBY VELLA

    STRATEGIST

    Debby Vella is a brand and marketing strategist with 15+ years of experience helping businesses strengthen brands, connect with customers, and drive growth. 

    Having worked with leading organisations including Capitec Bank, Pam Golding Properties, Distell, Takealot Group, and Heineken, she combines strategic thinking, commercial insight, and customer-focused marketing expertise to help organisations navigate change, unlock opportunities, and build future-ready brands.

TMRW THINKING

TMRW fuses strategic foresight, systems thinking and decades of topline growth experience to partner with brands in creating resilient, future-ready performance. Over the past 25 years, we’ve had the privilege of producing work for great brands.

FUTURES RESEARCH

STRATEGIC FORESIGHT

STRATEGY FACILITATION

LONG-TERM ORGANISATIONAL TRANSFORMATION

LexisNexis logo featuring a stylized globe with curved lines and the company name in black text.
The Zapper logo with the word 'Zapper' in black outlined letters.
Black background with a white line drawing of a house roof above the letters 'KWW'.
The logo of Olympic Paints with the words 'Olympic Paints' in black outlined font.
The Nashville Predators logo featuring a stylized predator with a dagger, with the word 'NASHVILLE' in large block letters beneath.
Black background with the text "I ❤️ AYMES" in white.
A black background with a line drawing of a lobster and the word 'LobsterLink' written next to it.
Logo with the word 'Lulaland' in stylized font and a small geometric shape on the left.
Black and white logo of Retail Capital with a circular emblem and stylized 'R' inside.
Illustration of a keyboard with a mouse, with the phrase 'Don't forget to press ctrl.'
The word 'SOLAR' written in black capital letters with a stylized sun icon made of black lines above it.
WWF logo featuring a black and white panda and the text 'WWF'.
Logo of Dimension Data featuring a stylized triangular design and the company name
Black logo with a subtle knife illustration above the words 'YuppieChef' in bold uppercase letters.
Black background with the white text and logo that says 'Virgin Active'.

TMRW SECTORS

A wireframe 3D cone shape in pink on a black background.

TMRW IN 3 STEPS

01.

40 minute presentation of forces of change affecting your category. FOMO Guaranteed

TMRW 2035

02.

TMRW FUTURE-FIT ASSESSMENT

Evaluate how prepared businesses are to anticipate change, manage emerging risks, and adapt to future opportunities.

03.

A Seven-Phase framework to help business make better decisions.

TMRW MTHD

A digital illustration of three yellow wireframe pages overlayed on each other, representing multiple layers or screens, set against a black background.
A digital illustration of three yellow wireframe pages overlayed on each other, representing multiple layers or screens, set against a black background.

ARE YOU READY FOR TMRW?

Book your TMRW session