EXPLORING FUTURES
HELPING BUSINESS BECOME FUTURE-FIT
TMRW is a strategic foresight consultancy for decision-makers facing uncertainty.
We help businesses become future-fit by combining futures research, strategic foresight, and real-world growth experience to identify what’s coming next and turn it into a competitive advantage.
DISCOVERY
HORIZON SCANNING
SENSE MAKING
STRATEGY
TRANSFORMATION
INNOVATION
THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.
TMRW RESEARCH
Introducing the TMRW monthly scanning report
Trend reports and keynote presentations might offer some entertainment at a conference, but if good strategy is to be based on a proper analysis of the signals and drivers of change that are shaping the future of industries, you need to be able to rely on future research that’s grounded in academic rigour and tracked over a long enough timeline to surface useful patterns and shifts in the contextual environment.
The TMRW monthly scanning report, The Briefing, is the monthly business intelligence briefing for senior executives and decision makers who need to track risks and opportunities as they emerge and evolve.
TMRW MTHD
HORIZON SCANNING
The aim of scanning is to be a means of measuring the future, i.e., gathering knowledge about the future, to alert decision-makers to changes in the environment that may affect their organisations in time.
INNOVATION & tRANSFORMATION
The knowledge gathering cycle starts with broad feedback from existing customers and the wider world, which is gathered through customer surveys and research.
Information flows into the cycle, helping to create fertile ground for the generation of new ideas, shown at the bottom left of the diagram (not well codified, not widely shared).
TMRW STRATEGIC FORESIGHT OPERATING SYSTEM
A structured 12-week engagement designed to help leadership teams make sense of change & better long-term decisions under uncertainty.
-
Clarify purpose, scope, decision context, stakeholders, success measures and the core strategic question.Future-Fit Assessments.
Output: Project brief, plan and success criteria.
-
Build a shared understanding of the organisation, culture, category, operating environment and forces of change.
Output: Research report, system map, and key drivers.
-
Interpret signals, patterns, tensions, assumptions, mental models, uncertainties and implications.
Output: Pattern analysis, critical uncertainties and implications map.
-
Develop memorable narrative scenarios that help the organisation rehearse alternative future operating environments.
Output: Scenarios, implications report and strategic questions.
-
Define the preferred state, strategic intent, future positioning and decision principles.
Output: Preferred future narrative and strategic intent
-
Translate foresight into strategic choices, no-regret moves, bets, capabilities, action plans & a roadmap.
Output: Strategy document, options portfolio and roadmap.
-
Support implementation through governance, capability-building, progress review and strategic learning.
Output: Implementation roadmap, metric and learning loop.
TMRW TEAM
-

JON CHERRY
FUTURIST
Jon Cherry advises marketers on the emerging opportunities and threats they face and how to align and develop their organisations in response. With over 20 years of experience, clients value his straightforward approach to strategy, thorough futures research and integral sense-making methodologies. He has worked with organisations in the retail, financial services, pharmaceutical, medical, EdTech, packaging, software, and hospitality industries; and holds an MPhil Futures Studies (Stellenbosch University) degree.
Member of the Association of Professional Futurists (APF)
-

ANDREW FRANKS
BUILDING FUTURE BRANDS
Andrew has spent the last 25 years helping leading organisations and brands to innovate faster and smarter. Whether via brand-led innovation, design thinking, strategy, creative content or performance marketing, he builds meaningful and sustainable brands for the future. He is the founder of TAG COLLECTIVE, with experience in building and scaling brands across the retail, lifestyle, fintech, technology, and consumer sectors.
-

DEBBY VELLA
STRATEGIST
Debby Vella is a brand and marketing strategist with 15+ years of experience helping businesses strengthen brands, connect with customers, and drive growth.
Having worked with leading organisations including Capitec Bank, Pam Golding Properties, Distell, Takealot Group, and Heineken, she combines strategic thinking, commercial insight, and customer-focused marketing expertise to help organisations navigate change, unlock opportunities, and build future-ready brands.
TMRW THINKING
TMRW fuses strategic foresight, systems thinking and decades of topline growth experience to partner with brands in creating resilient, future-ready performance. Over the past 25 years, we’ve had the privilege of producing work for great brands.
FUTURES RESEARCH
STRATEGIC FORESIGHT
STRATEGY FACILITATION
LONG-TERM ORGANISATIONAL TRANSFORMATION
TMRW SECTORS
-
Develop deeper insight into shifting consumer behaviour, changing definitions of value, AI-enabled shopping, channel fragmentation, margin pressure, supply chain volatility, sustainability expectations, and the radically changing role of physical retail environments. Uncover where current strategic assumptions may be creating fragility, where customer meaning is shifting and where innovation efforts should be focused.
-
Probe the futures of AI-driven automation, regulatory change, evolving cyber risk, digital trust, open banking, fintech competition, changing customer expectations, market volatility, and the longer-term role of human expertise. Uncover where current business models, risk assumptions, and client relationships may become increasingly fragile, where new forms of value and trust are emerging, and where innovation efforts should be focused before disruption forces the issue.
-
Explore the futures of energy transition, grid resilience, storage innovation, regulatory change, decentralised generation, green finance, shifting investor expectations, supply chain constraints, climate risk, and the evolving role of energy consumers as producers. Uncover where current infrastructure, policy, funding, and business model assumptions may become fragile, where new forms of value and partnership are emerging, and where innovation efforts should be focused to build more adaptive, sustainable, and commercially resilient energy systems.
-
Understand the multiple futures of climate adaptation, ESG regulation, resource scarcity, circular economy models, biodiversity loss, carbon accountability, stakeholder trust, impact investment, supply chain transparency, and the shifting relationship between growth and planetary limits. Uncover where current impact, compliance, reporting, and business model assumptions may become fragile, where new forms of value, responsibility, and legitimacy are emerging, and where innovation efforts should be focused to help move sustainability from obligation to strategic advantage.
-
Assess the futures of status, aspiration, exclusivity, rarity, craftsmanship, AI-enabled verification, resale markets, sustainability expectations, cultural influence, generational wealth transfer, and the changing meaning of ownership. Uncover where current brand, customer, and scarcity assumptions may become less relevant over time, where new forms of desire, trust, and value are emerging, and where innovation efforts should be focused to protect relevance, deepen emotional value, and build enduring cultural and brand advantage.
-
Outline the futures of self-care, health optimisation, longevity, AI-enabled beauty advice, ingredient transparency, holistic wellbeing, biohacking, sustainability expectations, and the changing relationship between appearance, confidence, and health. Uncover where current brand, product, efficacy, and customer experience assumptions may become problematic, where new forms of trust, aspiration, and commercial value are emerging, and where innovation efforts should be focused to build defensible relevance and differentiation.
-
Map out the futures of mobility, destination selection, experiential design, AI-enabled travel planning, sustainability expectations, climate risk, shifting work-leisure patterns, wellness tourism, cultural authenticity, and the changing meaning of escape, connection, and belonging. Uncover where current brand, service, loyalty, location, and experience assumptions may become fragile, where new forms of value, trust, and guest expectation are emerging, and where innovation efforts should be focused to build more future-fit, distinctive, and competitive travel and hospitality experiences.
TMRW IN 3 STEPS
01.
40 minute presentation of forces of change affecting your category. FOMO Guaranteed
TMRW 2035
02.
TMRW FUTURE-FIT ASSESSMENT
Evaluate how prepared businesses are to anticipate change, manage emerging risks, and adapt to future opportunities.
03.
A Seven-Phase framework to help business make better decisions.
TMRW MTHD
ARE YOU READY FOR TMRW?
Book your TMRW session