TMRW RESEARCH
INTRODUCING THE TMRW MONTHLY SCANNING REPORTS
The Tmrw monthly scanning report, The Briefing, is the monthly business intelligence briefing for senior executives and decision makers who need to track risks and opportunities as they emerge and evolve.
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OPPORTUNITIES BEYOND AI
June 2026
While AI and automation will reshape work and business, the key question is what new opportunities will emerge when productivity is highly efficient and people can focus on innovation. Rather than focusing only on job-loss fears, leaders should explore the broader strategic possibilities AI could unlock.
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THE POWER OF WORLDBUILDING
May 2026
Brands that build compelling worlds through creativity, consistency and discovery gain stronger loyalty, relevance and revenue. -
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BECOMING ANTIFRAGILE
April 2026
Becoming Antifragile is a report from TMRW Futures Consultancy that explores the concept of "antifragility", structuring systems to gain advantage from disorder rather than merely resisting it. -
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THE SECRET IS LOVE
March 2026
We crave tangible, identity-shaping experiences, while inequality, retail polarisation, and AI amplification expose how dangerous misaligned intent and simplistic business models have become. -
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HYPERNORMALISATION
February 2026
When trust collapses under hype, manipulation, and information overload, we must recognise culture and memes as infrastructure shaping power shifts and reclaim sense-making to author more hopeful futures.
