TMRW RESEARCH
INTRODUCING THE TMRW MONTHLY SCANNING REPORTS
The TMRW monthly scanning report, The Briefing, is the monthly business intelligence briefing for senior executives and decision-makers who need to track risks and opportunities as they emerge and evolve.
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HAPPENSTANCE
October 2026
Intangible elements can have a powerful influence on systems. The danger we face is our own arrogant belief in the oversimplified modelling of complex adaptive systems and assuming that this is the only reality worth considering.
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THE FUTURE IS FEMALE
September 2026
The Future is Female examines how changing gender dynamics are reshaping politics, consumer behaviour, sport, technology and society. Outdated assumptions about women represent both a strategic blind spot and an opportunity to reimagine and build new futures around what women genuinely value, rather than retrofitting existing systems.
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IN-REAL-LIFE BUSINESS
August 2026
AI is getting smarter, but are we? Explore the emerging tensions shaping the future; AI and human intelligence, shifting customer expectations, cultural influence and the value of friction. Together, these signals reveal how organisations can build greater resilience, creativity and relevance in a rapidly changing world.
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OPPORTUNITIES BEYOND AI
June 2026
While AI and automation will reshape work and business, the key question is what new opportunities will emerge when productivity is highly efficient and people can focus on innovation. Rather than focusing only on job-loss fears, leaders should explore the broader strategic possibilities AI could unlock.
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THE POWER OF WORLD BUILDING
May 2026
Brands that build compelling worlds through creativity, consistency and discovery gain stronger loyalty, relevance and revenue. -
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BECOMING ANTIFRAGILE
April 2026
Becoming Antifragile is a report from TMRW Futures Consultancy that explores the concept of "antifragility", structuring systems to gain advantage from disorder rather than merely resisting it. -
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THE SECRET IS LOVE
March 2026
We crave tangible, identity-shaping experiences, while inequality, retail polarisation, and AI amplification expose how dangerous misaligned intent and simplistic business models have become. -
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HYPERNORMALISATION
February 2026
When trust collapses under hype, manipulation, and information overload, we must recognise culture and memes as infrastructure shaping power shifts and reclaim sense-making to author more hopeful futures.
