TMRW MTHD

TMRW STRATEGIC FORESIGHT OPERATING SYSTEM

A structured strategic foresight process that helps leadership teams understand change, explore alternative futures, choose a preferred direction and translate that direction into strategic action.

The result is a disciplined 12-week strategic foresight engagement designed to support better long-term decisions under uncertainty.

FRAME THE CHALLENGE 

01.

Clarify purpose, scope, decision context, stakeholders, success measures, and the core strategic question.

Output: Project brief, plan and success criteria.

MAP THE SYSTEM

Build a shared understanding of the organisation, culture, category, operating environment and forces of change.

Output: Research report, system map, and key drivers.

02.

MAKE SENSE OF CHANGE

Interpret signals, patterns, tensions, assumptions, mental models, uncertainties, and implications.

Output: Pattern analysis, critical uncertainties, and implications map

03.

EXPLORE POSSIBLE FUTURES

Develop memorable narrative scenarios that help the organisation rehearse alternative future operating environments.

Output: Scenarios, implications report and strategic questions

04.

CHOOSE THE PREFERRED FUTURE

Define the preferred state, strategic intent, future positioning and decision principles.

Output: Preferred future narrative and strategic intent

05.

DESIGN THE STRATEGY

Translate foresight into strategic choices, no-regret moves, bets, capabilities, action plans and a roadmap.

Output: Preferred future narrative and strategic intent

06.

ACTIVATE THE FUTURE

07.

Support implementation through governance, capability-building, progress review and strategic learning.

Output: Implementation roadmap, metric and learning loop

A diagram illustrating the factors influencing future planning, organized into concentric circles labeled Signals, Trends, Uncertainties, Scenarios, Opportunities & Risks, Choices, and Actions, with guiding questions for each level.

HORIZON SCANNING

The aim of scanning is that it is a means of measuring the future i.e. gathering knowledge about the future, to alert decision-makers of changes in the environment that may affect their organisations in time.

A diagram illustrating a process flow with pink arrows and boxes, including steps like 'Strategy,' 'Sense Making,' 'Action,' and 'Effective Innovation,' with labels indicating different levels such as 'High' and 'Low' on the axes, and terms like 'thinking loop,' 'behavioural loop,' and 'diffusion of knowledge'.

INNOVATION & TRANSFORMATION

The knowledge gathering cycle starts with broad feedback from existing customers, and the wider world, that is gathered through customer surveys and research.

Information flows into the cycle helping to create fertile ground for the generation of new ideas, shown at the bottom left of the diagram (not well codified, not widely shared).

TMRW IN 3 STEPS

40 minute presentation of forces of change affecting your category. FOMO Guaranteed

01 / TMRW 2030

02 / TMRW FUTURE-FIT ASSESSMENT

Evaluate how prepared businesses are to anticipate change, manage emerging risks, and adapt to future opportunities.

A Seven-Phase framework to help business make better decisions.

03/ TMRW MTHD

A digital 3D wireframe illustration showing four transparent square panels in a sequence, diminishing in size, connected by yellow lines, set against a black background.
A digital 3D wireframe illustration showing four transparent square panels in a sequence, diminishing in size, connected by yellow lines, set against a black background.

READY WHEN YOU ARE

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