TMRW METHODOLOGY
TMRW STRATEGIC FORESIGHT OPERATING SYSTEM
A structured strategic foresight process that helps leadership teams understand change, explore alternative futures, choose a preferred direction and translate that direction into strategic action.
The result is a disciplined 12-week strategic foresight engagement designed to support better long-term decisions under uncertainty.
Frame the Challenge
Map the System
Make Sense of Change
Explore Possible Futures
Choose the Preferred Future
Design the Strategy
Activate the Future
HORIZON SCANNING
The aim of scanning is that it is a means of measuring the future i.e. gathering knowledge about the future, to alert decision-makers of changes in the environment that may affect their organisations in time.
INNOVATION & TRANSFORMATION
The knowledge gathering cycle starts with broad feedback from existing customers, and the wider world, that is gathered through customer surveys and research.
Information flows into the cycle helping to create fertile ground for the generation of new ideas, shown at the bottom left of the diagram (not well codified, not widely shared).